NEW YORK – September 2022 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that BCN Visuals, an award winning innovation technology company has joined the association. The company known for its 3D Out of Home executions around the world is on a mission to transform advertising into entertainment.
BCN Visuals has the skill set, understanding and cinematic capabilities to produce world class immersive content that makes headlines.
“We are so pleased to have BCN Visuals and their game changing technology as members and part of our community,” said Barry Frey, President & CEO of the DPAA. “Their creativity and passion for storytelling will be on display at the Global DPAA Summit on October 11.” Information and registration information for the Summit can be found here.
“Through the use of 3D Anamorphic Billboards and the most advanced visual effects, we can enhance an already exciting format like OOH to help bridge the gap into digital and social, and extend the life of the campaign beyond the physical billboard,” said Eric Sas, Founder & Global Head of Innovation of BCN Visuals.
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
About BCN Visuals
BCN Visuals is an award-winning innovation technology company and global production partner that pioneered the 3D Anamorphic Billboard. They collaborate with brands and agencies who want to leave an indelible mark and live & thrive at the intersection of narrative and technology, blurring the line between storytelling and interaction. BCN Visuals collaborates with brands and agencies who want to leave an indelible mark. Born from an innovative approach to content creation and a deep love for craft, they believe in the emergence of a new form of immersive entertainment that delivers meaningful shared experiences, and that transcends cultural constraints or geographical boundaries.