NEW YORK—SNA Displays has hired Barbara Barry to lead its sports division. Working out of the company’s New York headquarters, Barry joins the leading LED display manufacturer with an extensive career in collegiate and pro sports digital signage, having supported organizations such as the Los Angeles Lakers, Cleveland Cavaliers, Houston Rockets, Pittsburgh Penguins, Baltimore Orioles, Tennessee Titans, Seattle Seahawks, Orlando City Soccer Club, Arizona State University, and Penn State University.

“My clients know I’m in it for the long haul,” said Barry, who joins the company as director of sales. “I relate to people at every level of business and management, and the goal is simple: build trust and cultivate long-standing relationships. I’m most excited to apply my knowledge of and passion for the service side of the sports industry to a sales role at SNA Displays.”

Barry has worked the better part of two decades with ANC where she held senior director positions in venue services and project management. She was responsible for relationship management of more than 150 clients, including a decade-long relationship with the National Basketball Association to design and provide signage and court setup for NBA All-Star weekend. She also ran and lived in the NBA Bubble, the bio-secure area created to protect NBA players and staff during the COVID-19 pandemic, and worked closely with NBA2K on the design, installation, and operation of their studio.

“With a sporting venue presence that has continued to grow very rapidly in recent years, Barbara’s experience in this sector will be pivotal in taking SNA Displays to the next level,” said Jason Helton, executive vice president of SNA Displays. “We’re extremely excited to welcome Barbara to the SNA Family.”

Originally from Rocky River, Ohio, she holds a B.A. in Economics from Fordham University and counts nearly every competitive sporting activity among her hobbies, including volleyball, softball, tennis, pickleball, batting cages, driving ranges, ping pong, and more.



About SNA Displays

SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at