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DPAA, Comscore & Talon America Plan to Join Forces for the First-Ever Digital Out of Home Upfront for Independent Agencies and Brands

DPAA, Comscore & Talon America Plan to Join Forces for the First-Ever Digital Out of Home Upfront for Independent Agencies and Brands

by Blake Kelley | May 13, 2022 | In The News, Member News

Advertisers Can Tap the Power of a Measured Unified DOOH Network of Leading Media Owners   New York, NY – May 13, 2022 – DPAA, the global trade marketing association, today announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR), a...
Hivestack Launches Research Division – Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse

Hivestack Launches Research Division – Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse

by Blake Kelley | May 11, 2022 | In The News, Member News

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative   Toronto, Canada – May 11, 2022 – Hivestack, the world’s leading independent programmatic digital out of...
QUIVIDI LAUNCHES A DATA ACADEMY TO UNLEASH THE FULL POTENTIAL OF DATA FOR DIGITAL SIGNAGE

QUIVIDI LAUNCHES A DATA ACADEMY TO UNLEASH THE FULL POTENTIAL OF DATA FOR DIGITAL SIGNAGE

by Blake Kelley | May 9, 2022 | In The News, Member News

Barcelona, May 2022 – Quividi, the pioneer and World #1 audience & campaign intelligence platform for Digital Signage, announces the launch of a Data Academy, an online portal featuring a series of user stories, use cases, knowledge articles, best practices...
Broadsign Announces Support for System-on-Chip Smart Screens and Solutions

Broadsign Announces Support for System-on-Chip Smart Screens and Solutions

by Blake Kelley | May 9, 2022 | In The News, Member News

OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens   Montreal, Canada – May 9, 2022 – Ahead of ISE 2022, out-of-home (OOH) advertising technology leader Broadsign...
Disruption ahead: Planning for the “Big Switch” in TV

Disruption ahead: Planning for the “Big Switch” in TV

by Blake Kelley | May 4, 2022 | In The News, Member News

May 4, 2022 – South Africa faces what is arguably the biggest disruption to the media industry in decades – the final switch from analogue to digital television. Media strategy needs to plan for a potential loss of TV audiences in its wake. Digital place-based...
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Editors' Picks Archives – Digital Signage Pulse

Things Getting A Bit Testy As What Worked Or Didn’t At Last Week’s ISE Debated In Social Media (16:9)
05-17-2022
Out-of-home fights for greater ad share as it cites better value on action taken by consumers (Digiday)
05-17-2022
The state of AV Industry according to AVIXA’s Sean Wargo (Commercial Integrator)
05-17-2022
Vistar’s DOOH ad serving software to manage GSTV’s 28,000-location network (Vistar Media)
05-17-2022
When a Billboard May Be a Landlord’s Property (Billboard Insider)
05-17-2022
OOH audience measurement organization Geopath names Acting President Dylan Mabin President (Billboard Insider)
05-17-2022
Population intelligence company Intermx rebrands as Motionworks (Billboard Insider)
05-17-2022
Christie Digital Acquires Assets Of Brass Roots Technologies (16:9)
05-17-2022
AV Carts Get An Interesting Rethink In Peggy (16:9)
05-17-2022
OOH Drives Online Activation at 5x-6x Above the Expected Rate (OAAA)
05-17-2022
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