NEW YORK, November 25, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that India-based Armour Display Systems, has joined the association’s rapidly growing global membership ranks.

Armour Display Systems is a techno-based, dynamic, OOH communication technology company that creates digital campaigns for brands on its network of video screens and video walls in transit locations specifically on train stations. They recently began operation of video screens at City Bus stands, showing real time bus arrivals with the help of GPS technology. They have successfully demonstrated the audio-video convergence on these screens, giving passengers a unique and informative travel experience which includes relevant video ads.

Barry Frey, DPAA President & CEO, said, “Armour Display Systems is a full-service leader in India’s burgeoning out-of-home sector. We welcome them to our community of global members and look forward to working with their team.”


Anil Hirani, Managing Director, Armour Display Systems, said, “We admire the work that Barry and his team are doing to advance digital out-of-home on so many levels, and are excited about becoming part of this effort.”


DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.


DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2019 Video Everywhere Summit was held October 15 in New York.


In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.


About Armour Display Systems (

Armour Display Systems is a techno-based, dynamic, OOH communication technology organization, incorporated in 2004. We have been creating unparalleled digital campaigns for different brands in DOOH space for over 14+ years.

We are one of India’s leading player in the digital OOH screens space at railway stations since 2004 and our rich and engaging media formats (Video + AV) reach more than 200 million eye balls each month spread across 2500+ screens across 40+ railway stations, bus shelters and malls where we have media ownership rights. We have been a pioneer in installing audio-video technology at transit locations which gives passengers a unique experience and a great platform for brand and agencies to showcase their products with TV commercials.

We have a competent pool of industry specialists who are pioneers in installing, operating and maintaining integrated digital displays and public service announcement systems. We work according to the global standards to develop plans, curate strategies, implement the roll-out and provide unique passenger information along with content management.


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About DPAA (


Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.



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Barry Frey on Twitter: @barryfrey



Mark Braff

Braff Communications LLC