Alight Media, in partnership with Weymouth Town Council, has unveiled twelve cutting-edge digital units featuring 24 stunning 4K UHD screens. Strategically positioned along the seafront, these vibrant panels are designed to capture the attention of both locals and holiday makers. The screens will be live to local and national advertisers from May 1st 2025.
Alight and Weymouth Town Council have a shared commitment to putting the local community first. To minimize environmental impact, the digital screens will operate during daytime hours and switch off between 11pm and 7am.
Weymouth, a vibrant community situated on the Jurassic Coast, welcomes around 1.6 million overnight stays and 2.1-million-day visitors each year, contributing £2.9 million to the local economy. The new screens offer brands a powerful opportunity to engage with a diverse and dynamic audience – while enhancing the town’s public spaces with innovative digital advertising.
Dan Durling, Chief Operating Officer said: “We’re delighted to bring our digital out-of-home offering to Weymouth, bringing new and innovative advertising opportunities to our partners and clients. With prime locations all along the sea front, the new panels, built in collaboration with Weymouth Town Council continues our mission to make advertising more accessible to previously under-served communities across the UK.
Mayor of Weymouth, Cllr Jon Orrell, said: “We are excited that the new advertising screens are now being installed in time for the summer season. The screens will let visitors and residents know about local attractions, businesses, and events, whilst also generating income that the Town Council can put back into local services.”
To book advertising space on these or any of Alight Media’s advertising screens email info@alightmedia.com or visit alightmedia.com/contact.
About Alight Media
We are a leading digital out-of-home and retail media business. We make a positive difference by connecting brands and communities in the real world. We offer advertisers opportunities to engage audiences in every region, through our national portfolio of digital billboards, digital and classic 6 sheet posters and the MiXR digital retail media network.
Our objective is to positively impact the world as a business and as a team. Alight is a member of Ad Net Zero, an All in Champion, has been listed in Campaign’s top 100 Best Places to work for the last two years, and has been recognised by the Best Companies scheme for the last three years as a Best Company to work for in the UK.
www.alightmedia.com
About Weymouth Town Council
Weymouth Town Council is one of the country’s largest town councils with services covering everything from events and celebrations to cemeteries, public toilets, allotments, parks, gardens, the beach and promenade. Their mission is to “Create thriving communities in Weymouth where everyone is proud to live, work, play and visit.”