Experienced SVP Bolsters Company Efforts to Deliver Successful, Targeted Client-Centric DOOH Advertising to Consumers



AdXcelerant, a leader in providing Digital Advertising solutions for 17 years, is pleased to announce the hire of Rob O’Rourke to be the company’s Senior Vice President of Sales for its Digital Out of Home (DOOH) and Connected Television (CTV) product, AdXact. Rob joins the team immediately, bringing substantial industry knowledge and experience to the company.


Launched in 2023, AdXact is a cutting-edge DSP/SSP that draws from AdXcelerant’s technical prowess in linear, digital and CTV. The company rapidly established a network of DOOH screen suppliers in every major market, with over 300,000 high-quality displays onboarded to date across airports, retail, restaurants, and sports and entertainment venues.


Rob has a history of driving advertising revenue growth and building long-lasting brand partnerships, specializing in DOOH, Programmatic DOOH (pDOOH) and CTV. His experience includes successes at industry-leading companies GroceryTV, CoinStar and JCDecaux. Rob also has previous experience working in content integration, distribution and audience growth with Viacom/MTVU (now Paramount) and content/social media integrator TheSoul Publishing.


AdXcelerant Founder and CEO Dan Ryan noted, “Digital Out of Home has incredible potential to reach audiences, and the current frontier is pairing content with advertising to deliver the right brand message to the right audience in the right context. Rob has the background and vision to make AdXact a leader in establishing that standard.”


“I’m excited to join the AdXcelerant team,” said Rob O’Rourke. “DOOH has so much untapped potential, and AdXact is the platform with the breadth and scale that can deliver that potential. I believe in having a customer-first focus, and AdXcelerant’s commitment to problem solving for its customers is going to keep raising the bar for our industry.”



About AdXcelerant

AdXcelerant is a leading player in the digital advertising solutions space. Committed to innovation and quality, AdXcelerant offers comprehensive solutions that assist businesses in optimizing their advertising strategies. Their product suite includes AdXact, the recently launched DOOH DSP and SSP, providing access to high-quality ad inventory across diverse, high-traffic venues.



For further information, please contact: Stephen Brooks, Head of Sales and Marketing