GroupM to Host Member Event
NEW YORK – March 3, 2025 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced today that its Member Town Hall will be held on March 12 at GroupM Headquarters in New York City. Notable speakers at the meeting include Jeanine Poggi, Editor-in-Chief, Ad Age and Doug Zarkin, Author of Moving Your Brand Out of the Friend Zone, and Chief Brand Officer MPRB. Please contact your DPAA representative for registration information. The townhall is sponsored by Datonics, your OOH audience insights and targeting data provider.
The DPAA Town Hall is a great opportunity to hear from ad leaders and for members to meet, network, and conduct business. The meeting format allows for discussion on key topics of the day, including the growing role of digital out of home (DOOH) advertising and retail media in store, in today’s omnichannel environment.
“DPAA Town Halls are a great way for our members and ad leaders to exchange knowledge, grow their businesses, and build strong ties,” said Barry Frey, President & CEO of DPAA. “Many members of the community come in from out of town and members take the opportunity to host company dinners and team meetings.”
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 14 in NYC is the largest one-day media/marketing event. DPAA membership brings many business acceleration benefits, tools for planning, training, and forecasting; member marketing, insights on software and hardware solutions; and further integration into the advertising ecosystem by DPAA’s connectivity strengths.
Media Contact
Ajay Durani
DPAA
718.926.2852 (m)