The new partnership brings the broadest range of Adsquare´s privacy-friendly data to advertisers in Europe.
Paris, 27 June 2022 – Displayce is a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest DOOH inventory in Europe consisting of more than 650,000 screens and run their campaigns in real-time on premium DOOH formats, targeted environments, and audiences at scale.
With this partnership, Displayce is now offering marketers in Europe the broadest range of Adsquare´s mobile data solutions ever integrated into a DSP, including the pre-bid activation of audience segments and live footfall measurement. Adsquare´s data covers a wide spectrum of verticals and more than 1,000 segments that can now be activated self-service via Displayce. Furthermore, the integration allows advertisers to build on-demand segments and activate them pre-bid.
By combining mobile audience data with SDK-derived background location data, Adsquare´s technology calculates index values for each DOOH screen and ranks the inventory according to relevance. The index calculation is based on the ratio between all users seen around DOOH screens and the desired audience and recalculated for every hour of the week. With the API integration between Displayce and Adsquare, advertisers can make use of the Forecast functionality of Displayce, visualising DOOH panels and dayparts, and determining their desired index scoring. The index scoring can be adjusted to optimise the campaign reach in real-time, according to the volume of impressions delivered. In short, buyers can monitor consumers’ behaviour live and target panels that have a high propensity of reaching the desired audiences.
To offer a comprehensive experience, the integration between Displayce and Adsquare allows also to measure performance in real-time, directly on the Displayce platform, for maximum budget optimisation.
The integration is already live in France, Belgium, and Spain and will be deployed in Germany, the UK, and the US in the next few weeks.
Kevan Abdoli, GM France, and Benelux comments: “We are proud to enhance our offering by adding Displayce to our list of trusted partners. Thanks to this partnership, marketers are able to apply Adsquare segments to any programmatic DOOH campaign in a privacy-compliant manner. We are offering advertisers the benefit to target
consumers in the physical world with high precision and to measure the impact of their campaigns in terms of store visits, all on one platform.”
Laure Lamergue, CEO at Displayce says: “Marketers are searching for privacy-friendly and data-driven solutions to streamline the planning, activation, and measurement of their DOOH campaigns. Adsquare perfectly complements Displayce´s context-centric solutions with powerful real-time tools, helping advertisers achieve advanced targeting and measurement and finally, maximum ROAS.”
Adsquare empowers companies to supercharge their campaigns by staying at the forefront of data-driven marketing in the new era of consumer privacy.
We’re an award-winning, global company that uses cutting-edge audience and location data to offer a broad range of intelligent data solutions that deliver better-performing campaigns and help to accelerate business growth.
Founded in 2012 by the pioneers of data-driven advertising, Adsquare offers a self-service platform that is integrated with market-leading DSPs, DMPs, and SSPs in 40 countries. More than 1.800 brand advertisers, media agencies, and Out-of-Home operators are relying on Adsquare for precise Audience Targeting, Proximity Targeting, Footfall Measurement or OOH Planning and Activation.
Headquartered in Berlin, Germany, Adsquare has 11 global offices across the USA, Europe, and Asia-Pacific.
For more information, please visit our website www.adsquare.com and follow us on LinkedIn.
Displayce is a Demand Side Platform designed to optimise the purchase, impact, and quality of DOOH advertising campaigns.
Thanks to this programmatic platform, agencies have a one-click access to the largest digital display inventory in France and promote their campaigns on premium formats, in targeted environments, and to audiences at scale.
Displayce proprietary AI-powered technology offers automated panel buying, highly-segmented targeting capabilities, campaign impact optimisation and measurement.
For more information, please visit www.displayce.com
Senior Marketing Manager