NEW YORK, March 19, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Adload Technologies has joined the association.
Adload Technologies installs smart digital displays on the back doors of commercial trucks, providing a unique platform to reach audiences across all roadways. Adload digital displays give transportation companies an additional source of income without disrupting everyday delivery operations. For advertisers, Adload utilizes geofencing technology to enable location targeting and the ability to alter messages depending on the trailer display’s location, time of day, weather, current events and more.
Barry Frey, DPAA President & CEO, said, “Adload Technologies has found a unique and powerful way to turn tractor trailers into moving billboards for brands, presenting a tremendous opportunity for trucking companies and advertisers alike. We look forward to helping Adload make inroads into the digital advertising community as members of DPAA.”
Ranjit Phagura, CEO, Adload, said, “Barry and his team have done a great job of aiding the growth of digital out-of-home, and we are enthusiastic about being part of this effort.”
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Adload Technologies
Adload Technologies’ smart digital display doors provide a unique platform to reach audiences across all roadways. Adload digital displays give transportation companies an additional source of income without disrupting everyday delivery operations. With their sleek patented design that blends in with the trailer, Adload digital displays are large enough to be seen across lanes, roadways and over traffic. The result of this evolution promises to become the ultimate form of out-of-home, in-motion digital advertising; engaging and non-intrusive, yet omnipresent and attention-commanding.
Adload utilizes geofencing technology to allow advertisers to choose specific locations and roads to target their messages. The platform also enables advertisers to alter their messages depending on the trailer display’s location, time of day, weather, current events and more.
Founded in 2006, DPAA is the leading global organization for all advertising and content outside the home. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey
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