Full-day programmatic training session;
Barry Frey to moderate panels;
Plus ‘Magic of DOOH’ evening event
Discounts available for DPAA members
NEW YORK, March 9, 2020 – DPAA, the leading global organization driving all digital advertising and content outside the home, will have a major presence at Advertising Week Europe, taking place in London from March 16-19.
On Monday, March 16, DPAA President & CEO Barry Frey will moderate a panel, “DOOH: A Critical Component in Today’s Omnichannel Strategies,” and the following day he will moderate “DOOH: Programmatic in Action.”
On Wednesday, March 18, DPAA will host a full-day programmatic training session, “How to Buy & Sell Programmatic DOOH.” DPAA is teaming up with Prohaska Consulting for this event.
DPAA also will host an invitation-only party for members on Tuesday evening, March 17, celebrating “The Magic of OOH!” featuring famous London magician Daryl Rose.
“Advertising Week Europe will be a tremendous opportunity for our members and others in our industry to learn and network,” Frey said. “We are looking forward to welcoming delegates to our DPAA activities and to enjoying a very productive week in London.”
DPAA members can receive a 20% Europe Advertising Week registration discount by using the code DPAA@EAW2020.
Following are additional details on DPAA’s participation:
“DOOH: A Critical Component in Today’s Omnichannel Strategies”
Monday, March 16, 1:25pm
Moderator: Barry Frey, President & CEO, DPAA
Panelists:
Phil Hall, Joint Managing Director, Ocean Outdoor
Aimee McKay, Director, Client Partnerships, Clear Channel
Barry Cupples, Global CEO, Talon Outdoor
Dominic Dunne, Managing Director EMEA, Vistar
“DOOH: Programmatic in Action”
Tuesday, March 17, 9:55am
Moderator: Barry Frey, President & CEO, DPAA
Panelists:
Andreas Soupliotis, Founder/CEO, Hivestack
Edith Gagne, VP Programmatic Sales Ops, Broadsign
JC Conti, CEO, VIOOH
Aiden Neill, CEO & Co-Founder, Bitposter
Training Session: “How to Buy & Sell Programmatic DOOH”
Wednesday, March 18, 8:30am-4:30pm
This DPAA and Prohaska Consulting programmatic buyer and seller training course is an essential learning experience for developing advanced skills in one of the fastest growing areas of global advertising.
This session will help DOOH buyers and sellers transact more efficiently and effectively using programmatic methods. Attendees will learn how to navigate and optimize the evolving technology ecosystem to boost brand and publisher performance. Registration is open to DPAA members and non-members alike.
Designed to help beginner to intermediate level, team members strengthen their programmatic knowledge and understand the distinct use cases and advantages of programmatic advertising. The training will equip all attendees with “how-to” for integrating programmatic best practices to build out successful DOOH buying and selling processes and performance.
Syllabus topics include advantages of programmatic transacting, specific to DOOH; how to apply the five stages of programmatic buying and selling to your job; demo of a leading supply side platform and demand side platform in action; knowledge of how data can and should be applied to inventory and creative; real-life experiences from a leading programmatic buyer.
Presenting will be Matt Prohaska, CEO & Principal, Prohaska Consulting; JC Conti, CEO, VIOOH; and Bruno Guerrero, COO, Hivestack.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About DPAA
Founded in 2006, DPAA, the leading global organization driving all digital advertising and content outside the home, has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Twitter: @DPAAorg
Facebook: @DPAAorg
Instagram: @dpaa_org
YouTube: youtube.com/user/dpaavision
LinkedIn: www.linkedin.com/company/dpaa
Barry Frey on Twitter: @barryfrey
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707