ADSPACE NETWORKS HIRES SENIOR VICE PRESIDENT OF MARKETING
Former US Weekly marketing lead, Heawon Yoo, joins Adspace with a decorated background in integrated marketing spanning the agency world to top-notch entertainment brands. Ms. Yoo is an integrated marketing specialist with over 20 years of experience. Her career began on the agency side, spending 10 years at major NYC agencies including BBDO and Deutsch before moving to the publisher side at brands like Rolling Stone, Men’s Journal and Us Weekly. After initially working across titles, Won became dedicated to Us Weekly in 2009. Most recently, Won served as the Head of Integrated Marketing for Us Weekly, concentrating on driving digital ad growth. Leveraging custom video content, she created Red Carpet Daily, US Weekly’s first daily video show.
“I’m thrilled to be joining an incredibly impressive team and excited to help advance Adspace’s premium digital video capabilities. The medium is ripe with creative opportunities for brands to reach consumers with intent-to-purchase.”
Ms. Yoo will report to newly appointed CEO, Greg Glenday, who joined Adspace in May. She will oversee brand marketing, integrated marketing, research, and the creative & content teams. Her appointment comes at a crucial time as Out of Home advertising is rapidly evolving though technological advancements and an industry trend toward quality digital inventory.
“We could not be more excited to have someone with Heawon’s talent and experience join our senior leadership team at Adspace. We are already in the midst of a rapid transformation and the timing is perfect for her to join us and build out a team. Now more than ever before, our advertising partners appreciate the opportunity to communicate their messages on huge screens with sound. I can’t think of another platform that gives brands this kind of creative canvas to use. Heawon is going help them best speak to our 80 million viewers in new and engaging ways.”
With over 4,500+ screens throughout 300+ locations, Adspace’s premium video network reaches 80 million unique consumers every four weeks, offering 100% viewable, brand-safe and fraud-free impressions to in-market consumers steps from the point of sale and on the path to purchase. Adspace effectively engages today’s connected consumers through hyper-targeted messaging, one-to-one mobile engagements and social integrations.