This Live Zoom Event Will Focus on Re-Imagining OOH as the World ‘Re-Opens’

Discussion Topics Include Innovation, Location Data, Programmatic, OOH’s Increasing Role in Omnichannel Strategies, and More

NEW YORK, June 9, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its third annual Canada Summit will be held as a live zoom event on Wednesday, July 15 at 11am ET. The event will focus on reimagining OOH as the world re-opens, with discussion topics including innovation, location data, programmatic, OOH’s growing role in omnichannel strategies, and more. Registration is now open.

Confirmed speakers for this year’s Canada Summit include Ben Jankowski, SVP Global Media, Mastercard; Lara Skripitsky, Vice President and Chief Technology Officer, McDonald’s Restaurants of Canada Ltd.; Susan Irving, CMO, Kruger Products; and Alexandra Panousis, CEO, Carat Canada.

Premier sponsor of the event is Hivestack, the location martech company. Other sponsors will be announced.

Barry Frey, DPAA President & CEO, said, “We look forward to welcoming brands, agencies, media owners, press, ad tech and other interested parties to discuss ways to engage today’s multi-screen consumer in a world where video content and advertising are everywhere. This year’s event will have even greater resonance, coming at a time when businesses and society are coming back from an unprecedented shut-down, and brands needing to connect with consumers quickly and in impactful ways.”

Past Canada Summits have each hosted 400+ delegates. Companies attending the first two Canada Summits included Air Canada, AT&T, BMW, Carat, Dentsu, FCB Canada, GroupM, Havas Media, J. Walter Thompson, Initiative, L’Oreal Canada, McDonalds, Mediacom, Mindshare, Novus Media, Paramount Pictures, OMD, PHD, RBC, Saatchi & Saatchi, Tim Horton’s, Western Union and many others.

About DPAA
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community, Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

DPAA membership also includes admission to quarterly town hall meetings and access to curated VIP tours and meetings at CES and Cannes Lions. DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13.

Facebook: @DPAAorg
Instagram: @dpaa_org
Barry Frey on Twitter: @barryfrey

Mark Braff
Braff Communications LLC