4 Things To Know As Out-Of-Home Goes Programmatic by Alison Weissbrot, February 15th, 2017 Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media –...
Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-Home Toby Elkin, February 9th, 2017 A survey of media planners by the Digital Place Based Advertising Association (DPAA) found digital place-based (DPB) and digital out-of-home (DOOH) media as key...
Media planners expect to maintain or grow spend in DOOH and digital place based advertising By Laurie Fullerton, February 8th, 2017 Planners expect to continue their current level of spending on digital place-based (DPB) and digital-out-of-home (DOOH) or increase it...
DPAA’s Eighth Annual Survey of Media Planners Identifies Mobile and Programmatic as Key Opportunities for DPB/DOOH Revenue Growth February 8th, 2017 NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media...
